Cadence’s PR Blog

My first example of Public Relations concerns the importance of maintaining harmonized values and positive relationships with employees. A common misconception people make who are ill-educated about PR is simply believing it’s only mission is to maintain consumer relationships. However, as students and professionals, we know there are a wide range of other publics that have to be considered and addressed just as crucially.

A new and innovative example of a company using PR to align values with their employees and work environment would be Facebook. The new facebook headquarters and interior design methods are actual PR tactics. The corporation invested in a space that would facilitate 700+ of their employees, so that all the seperate offices could finally come together in “one social network.” Are you catching the reflecting values yet? Well it doesn’t stop there. The entire design process was a collaboration of the actual design team and Facebook’s employees. Every design decision was made according to response from employee polls and an advisory board. Employees were designated as essential players in all of the design tactics by being inquired and updated on construction decisions. And the best part is, that their ideas were actually implemented. They weren’t sending their opinions out just to hear an echo, but to see their values reflected in their every day work space. Interior design plans were formed around the company’s social networking values; settings and offices were created to be community friendly. Also, gourmet food is available to employees at all times–another PR tactic to show the company’s consideration and appreciation for its diligent workers.

Overall, yes this is PR. Facebook sets a great example of how strong employee relation tactics can maintain and increase loyalty, leading to long-term corporate success.