Cadence’s PR Blog

In this survey report, I developed my first real understanding of what the role of a PR practitioner entails in Corporate Social Responsibility. Public Relations Practitioners should be engaging their company in relationships and opportunities that allow for their corporation to create and maintain a strong sense of social responsibility. When a practitioner is highly active in developing CSR, they become more professional and exemplify the values-driven approach on an even higher level for their corporation.

Another blog I found answers this same question and provides the example of Ben & Jerry’s to expand on the important role of a PR practitioner in CSR. They key factor here is two words: communication management. As the blog says, the PR practitioner’s role should be to effectively communicate what a company is implementing or supporting to its consumers and other publics. Also, the PR practitioner should make sure the messages being sent by their company are coherent with that company’s mission statement or values. This blogger uses Ben & Jerry’s in relation to children as an example, but other examples might be as simple as a architectural firm implement “green” design as a part of their values and contribution to the environment. A company’s message needs to always match up with its CSR tactics, a mission that falls into part of the PR practitioner’s responsibilities. A main focus for the PR practitioner overall is to make sure their efforts to gain CSR don’t go unnoticed and are reflective of the organization.