Is this PR? (Example 2)
My next example of PR is actually in the form of an email. I received this email after attending a concert that was hosted through Live Nation, a ticket distribution site. I have used the ticket distributer before for events and they always do a great job of contacting me afterwards to ask about my experience or provide ways for me to sign up for notifications on future events I may want to attend. As soon as I saw this email, I could not help but notice all the great PR techniques used. The email is also signed by the CEO and President of Live Nation which is a display of professionalism in the use of Public Relations. The email does a great job of being short, engaging, and concise in its request for feedback. To increase participation in the survey and feedback, they inform recipients that their feedback will enter them in a drawing for season seats in one of their ampitheatres. Then, to add to the efficiency of the message, they include links to their Twitter account and Facebook fan page at the bottom. This is PR at it’s finest in the social media world right now. They are effectively reaching out to their consumers and creating on-going positive relationships with this public. I always enjoy purchasing tickets through this site because of how detailed the information about the concerts are and how fan-focused their PR tactics have proven to be over time. They don’t tack on many fees when you purchase tickets and they make sure to explain all the fees clearly, unlike other ticketing sites. Overall, this company is utilizing it’s PR capabilities wonderfully and the email link I provided is only one example of their efforts.