Cadence’s PR Blog

My fourth example is a freelance public relations practicioner who is using her social status and connection strategies to assist brands and artists whom possess social values and talents that she admires. People contact her when they are searching for strategies to reach a public or seeking assistance on social media strategies to communicate with their publics. She has just created a twitter, a website page, and is already developing a worthy reputation. One of her current projects is working to develop awareness and interest in a local musician that she has discovered. Tara, the practioner, is an excellent example of somebody who has not underestimated the value of word of mouth communication in public relations strategy. Her recommendations and opinions have developed a reputation of her being trustworthy and a worthwhile listen. That reputation has allowed her to reach publics for her clients by simply utilizing word of mouth in favor of those who are listening. By integrating social media, she only expands the audience further and creates a message that is heard more quickly. Her twitter recommends artists and companies so that her followers can see her highly-valued recommendations and take note of them. Tara’s work and tactics are great examples of PR. As she uses social media to expand her reputation, so will the reputation expand of the clients she recommends.